CHOLA is an accessible luxury label CHOLA is an accessible luxury label for people across age groups. The clothes are easy to wear, edgy with an eye for detail. The fabrics used are textured linens and cottons with no embellishments so the integrity of the fabric is maintained. The clothes can be layered in various ways so they can be given a completely different look every time they are worn. As a stylist this has been the key. As I mentioned earlier I like to work with fabrics that have texture. I like my clothes to be easy to wear but make a bold statement as well. Also a lot of attention is given to the finishing and detailing of my clothes.