JYOTI SACHDEV IYER

Biography

JYOTI SACHDEV IYER

With over 15 years of experience in the fashion industry, Jyoti Sachdev Iyer has developed a deep understanding regarding all aspects of design – textile, craft, embroidery forms, the manufacturing process and the Indian consumer mindset. Her sensibility blends her affinity towards experimental design with a rooted Indian aesthetic. Her creations reflect the persona of the urban, well-informed woman of today – conscious of her heritage, but not bound by it. The garments are now available Pan India, in all the high end multi-designer stores like- Evoluzione, Ffolio, Fuel, Amara, Ensemble etc. We have also crossed borders and are available at Onitaa London, Aara Dubai, The Grand Trunk U.S. Following her brand philosophy; less is more, Jyoti Sachdev Iyer creates stunningly beautiful pieces with simplistic designs, clean lines and unique cuts to make the garments look fresh, vibrant and simply elegant. As a contemporary designer, heavily embellished garments are beyond her design sensibilities. She believes more on styling and draping of garments rather than embellishments. Her passion for the way various fabrics and textures enhance human silhouettes, make her think out-of-the-box. Her ensembles are more for a woman who knows her mind and isn’t hesitant to experiment with her look. She loves the use of natural fabrics like mulls, silk, muslin and khadis. Having cemented her position in the industry, her inimitable ability to mix grandeur and simplicity has made her one of the most sought after designers in Indian Fashion Industry. Artistic collaborations are of great interest to her, especially when they break cultural barriers.

PRESS CONTACT: Diksha Jhanji – TCC | 9899048998 | diksha@tccggd.com
BUYER CONTACT: Jyoti Sachdev Iyer | 801702252 | jyotisachdeviyer15@gmail.com