DIVYA GUPTA

Biography

DIVYA GUPTA

Following her graduation from Sanskriti School, Divya completed a B.Com (Hons.) degree from Delhi University - a few years strewn with innumerable accolades, owing to her laudable talent and unrelenting effort. After spending three enriching years honing her skills at the estimable University, Divya breathed life into a label of her very own in the year 2014. Her immense creativity and understanding of business strategy coupled with an evident commitment from the timespent together with each client, has helped her establish an enviable platform in a short span of time. The ‘Divya Gupta’ ensemble is for the classic and elegant, urban Indian woman who wants to carry style and comfort together. According to her, “Novel silhouettes, innovative structural elements, new fangled patterns, ‘wearability’ and originality are the essential elements in every creation at ‘Divya Gupta’ studio. The label makes extensive use of rich, handloom fabrics and work by Banarasi artisans. The label delivers impeccable quality driven by exquisite craftsmanship with different embroideries for all collections, offering ensembles to the buyers at approachable prices The designer’s trademark style of embroidery, Zardozi, is what she swears by. Complementing this Zardozi work with beautifully hand embroidered Dabka, Zari with nuances of sequins and hints of Gota – is what makes the pieces an evergreen pick for years to come. This is where the young designer bridges the present style of the urban woman with her traditional Indian heart. The silhouettes are flattering to the Indian body type with her trademark Shararas teamed beautifully with straighter silhouettes. When she creates a garment several factors come into play, be it incorporating changing trends or being inspired by elements that exist as part of our everyday lives and these are all equally significant to the process. Understanding fashion might be important but to interpret it successfully during the manufacturing process is paramount to create a garment. The brand successfully retails from some of the most acclaimed multi designer stores of the country like Aza, Ensemble, Carma, Ogaan and Evoluzione along with online portals like perniaspopupshop.com, azafashions.com and carmaonlineshop.com. COLLECTION NOTE: BEHROUZ In Persian means ""fortunate"" (literally ""good day""). This collection signifies the beauty that lies in every day mundane objects and experiences that add up to being a fortunate memory. The brand continues to delve in it’s strength and recognizable dabka work with aari details. The inspiration is derived from everything you see in the house starting from the colors from the spices your kitchen offers to the designs on old utensils from your grandmothers possessions. The motifs are a beautiful variant of Old India when the Mughals visited and the air was romantic with artistic visuals. The silhouettes are primarily Indian, leaving the wearer to decide its intensity according to personal tastes since mostly they are seperates. This Collection has a strong underlying ‘Islamic’ vocabulary that fuses itself into contemporary cuts seamlessly. The choice of fabrics is strongly based on the festive season that ranges from different weights of silks to many finishes and types that play around the strength of Indian textiles. The colors are a revisit to the aged souks that bring about the richness of spices alive. Many a tea leaves in pale blue to rosy pinks. From Deep plum to the Haldi, amber color and sage Mehndi green to burnt Orange coming from Saffron. All the colors are reminiscent of the walk through the Spice bazaar. The mood of the collection is a concoction prepared solely of everyday details and nuances amalgamated with just enough craftsmanship from India to prepare an apparatus that spells ‘fresh memoirs’.

PRESS CONTACT: Divya Gupta | 9560382828 | Marketing@divyagupta.net
BUYER CONTACT: Divya Gupta | 9560382828 | sales@divyagupta.net