The Label "Asa Kazingmei" was Launched in Lakme Fashion Week winter as Gent Next in 2012 which is known for both men's and women's clothing. It renders to styles that are edgy, structure, flowey, yet the most comforting with strong emphasis on leathers, denim, detailings and cuts. Asa Kazingmei has been surprising the crowds with his creativeness and entricate the detailings on his garments one season after another. His works has been featured in magazines such as Vogue, Femina, Elle, Stuff, Harper's Bazar, L'officiel etc. Asa Kazingmei clothing has been worn by many bollywood celebrities such as Salman Khan, Sharuk khan, Hrithik Roshan, Akshay Kumar, Shahid Kapoor, Ranveer Singh, Karan Johar, Ajay Devgan, Abhishak Bachchan, Saif Ali khan , Varun Dhawan, Vidyut Jamwal, Sushan Singh Rajput, Amir khan, Farhan Akhtar and more. Katrina kaif, Anushka Sharma, Jaclin Fernandez, Kriti Sanon, Kajol Devgan, Elli Avram, Kajal Agarwal etc.... to name a few.