AJAY KUMAR

Biography

MR. AJAY KUMAR

Mr. Ajay Kumar is a global Indian luxury brand rooted in heritage and rich design. Founded in 2015, the brand has built a reputation for avant-garde print design creating a signature luxurious aesthetic rich in historical and cultural references. Positioned as a bespoke luxury Indian brand with an international look and sustainable outlook, our brand caters to the dynamic demands of the new age puritans who crave for sartorial elegance in their occasion wardrobe. These new age puritans are the genre of social celebrities, shining personalities, flamboyant masses and achievers who wish to stand out and redefine style and where truly ‘AGE IS A STATEMENT TO MAKE’. The brand is a reflection of his persona and comes out as strong, bold, flamboyant, and wrapped in intricate patterns and vibrant colours creating graphic masterpieces that are rendered digitally onto handwoven and natural fabrics giving it an avant-garde look. Handcrafted with impeccable construction and prints that dictate individuality, each piece has a story to tell. The line is effortlessly stylish and red carpet worthy. Launching successfully at Gen Next Lakme Fashion Week Autumn-Winter 2015-16, Ajay Kumar showcased a flamboyant menswear apparel, accessories and footwear line with an idiosyncratic vision to revitalise Indian menswear fashion and take it to a global stage. At LFW Spring-Resort 2016, we launched an equally vivacious womenswear line to cater to the ever-growing popularity for our print designs amongst women. The brand has showcased 3 seasonal collections at Lakme Fashion Week, India and was invited by the Govt. Of Rajasthan, Ministry of Textiles to present a handloom line at the Rajasthan Heritage Week, December, 2016 along with top Indian designers. Since then, we have continued working with various craft clusters in Rajasthan & West Bengal on developing handloom fabrics and amalgamating it with the brand’s signature print designs, modern tailoring and contemporary styling. Our vision is not just to create a luxury lifestyle brand but also to put one’s deeply held values at the heart of the brand’s business. We are taking slow and steady steps to empower every individual and community working with us and creating value in the chain. The journey has just begun towards becoming a sustainable and conscious luxury brand with a brand ethos that works towards being responsible, transparent, modern, fair and environmentally conscious in many ways. We are not perfect and we may never be but we are trying and in many ways contributing back to the society. The brand sells through multi-brand designer stores and online portals in India and abroad. We are available with Aza Fashions (Bandra, Mumbai), NeelSutra (The Oberoi Gurgaon), Vesimi (Dubai), Perihaan (Taj Surat), Vesimi Store (Dubai), AtMayfair.com, Coutureyard.com, StrandofSilk.com and Vesimi.com. Ajay Kumar, Designer & Creative Director is an alumnus from National Institute of Fashion Technology, New Delhi with over 12 years of experience in men’s ready to wear retail. Ajay’s flair in fashion reflects through his personal styling and his work spans fashion, celebrity styling and retail.