Sahil Aneja is the modern fashion brand in India, which aims to revolutionize the concept of fashion. Being male led, the brand aims to bring to the forefront the fusion & fashion of the Indian man’s needs in the global forefront. The brand image is bold, fusion led, dynamic and yet operating in the boundaries of the codes of male fashion. Colors play a critical role in the brand story and the bold ness of the colors is critical to enhance the noticeability of the range. The Indian man does need to step out of his comfort zone and reach out to the global audience as an inspiration and not as a follower. From dressing to the casual Indian male to the tuxedo led formal male, the range establishes a strong sense of fashion largely redefined as fashion fusion. The Indian male has evolved and the traditional attempts have been based on ‘adapting’. We intend to redefine this attempt to not ‘adapt’ but ‘inspire’ the global man to what will be seen as the new age global Indian man. From mainstream fashion to boardroom to celebratory dressing, our range captures the inner most emotion of pride and passion. The impressions of design, texture, print and color is critical to every piece designed by the brand. Design and print are two key elements contributing to the sartorial excellence. And, it is the blend between design and print, which makes each fashion piece narrate a story. Our brand ambition is not just to enhance the image of the modern city male but the broader segment, which will eventually lead the fashion story across the country. Having dressed a cross category of sports, fashion, Bollywood stars our brand has met the needs of the subtle to the bold Indian male who act as inspiration to the broader society. The brand leads the fusion of fashion & style, creates its own story and aims to create a new space of Indian fashion globally.