Monica Shah & Karishma Shah

Biography

AMOH by JADE

The ‘Amoh’ by its definition is the purest form of our being; existentially it is our ideal state of mind. The collections depict a sense of serenity, which is free flowing and care-free. They’re encapsulated with feminine silhouettes that merge with simple yet sophisticat-ed workmanship which give an aura of soulfulness & classic charm.
The AMOH line is a confluence of creative designs infused with freshness and a bit of mystery in every weave. The pieces are wearable and comfortable, but look distinctly elegant at the same time
Opulent embellishments on imperial fabrics, customarily used on our bridal/ couture collec-tion, has been aesthetically swapped with intricate patterns, delicate embellishments and classic prints that are adorned on featherweight fabrics & natural fibers - keeping JADE’s cre-ative directors Monica & Karishma’s signature style of sartorial elegance intact.
The luxury pret line is infused with a burst of pastels and muted hues that are urban and trendsetting. They’re encapsulated with feminine silhouettes that merge with simple yet so-phisticated workmanship which give an aura of soulfulness & classic charm.
Just like purity in the human’s soul, a mother’s love, and in the caress and warmth of nature, the ensembles in this label exude piousness and lucidity through its organic overlay.

Designer Contact:
9820873936
monica@jadecouture.com


Press Contact:
Forum Damani
9892131475
9833115000
forum@jadecouture.com