A graduate of the National Institute of Fashion Technology (NIFT), New Delhi, Varun Bahl launched his eponymous label in 2001. He showcased his Spring/Summer 2004 collection at White in Italy to both international acclaim and commercial success. Later, he was chosen by the Camera Nazionale della Moda Italiana to showcase his SS '07 and AW '07-'08 collections at Milan Fashion Week, making him one of the first Indian designer ever to participate on the calendar. Varun’s work marries the beauty of heritage Indian handcrafted embroideries with a modern colour sensibility. His clothes range from traditional saris and lehenga ensembles to contemporary separates like trousers, tunics, jackets, and dresses. He is known for the lightness of his fabrics and not overloading them with heavy embellishments. He has been dubbed the couturier of flowers because of his love for floral motifs that he explores in each of his collections—whether couture or ready-to-wear—via embroideries, weaves, and prints.
In 2010, he launched his menswear label in collaboration with acclaimed Indian film producer and director Karan Johar called Karan Johar + Varun Bahl. And in the past, he has partnered with brands like Audi, Mercedes, and Snapdeal. Today, Varun’s retail network stretches over 20 outlets, including his three flagship stores – one in Delhi’s DLF Emporio mall, one in Mehrauli, and one at Kala Ghoda in Mumbai, multi-brand stores like Aza, Ensemble, Ogaan, Evoluzione, and Elahe across various Indian cities. His designs enjoy widespread patronage in the Middle East and the USA. In the UK, his clothes are sold exclusively at Aashni & Co. in London, as well as on the store’s website. Several Indian celebrities like Priyanka Chopra, Deepika Padukone, Kangana Ranaut, Parineeti Chopra, Bipasha Basu, Huma Qureshi, Kajol, Madhuri Dixit, Amitabh Bachchan, Arjun Rampal, and Ranbir Kapoor, among others, have been spotted wearing Varun Bahl.
His latest venture is Aurum by Varun Bahl, a luxury wedding design company that curates bespoke festivities with precision, creativity, and Varun’s signature touch.