SayantanSarkar, the director of the label “SayantanSarkar” began his journey as a senior merchandiser in a knit wear export firm after completing his graduation from National Institute of Fashion and Technology(Kolkata). His real voyage began in 2001that led to the establishment of his company “Cyan Creations,” which deals with knitted kids wear and it focussed on the middle-east export market for kids. In 2006 the company launched its first domestic production and created an in-house workshop of more than sixty skilled workers and a production capacity of about ten thousand pieces a month.
His quest continued and reached another peak in 2007, when he launched his couture label “SayantanSarkar” as a women’s wear brand working mainly with the traditional handlooms, crafts and weaves of India. His passion for Bengal craft forms found him sailing to the remotest villages of Bengal. From quirky batik prints to self-developed Jamdani weaves, and from unusual block prints to exclusive blends of fabrics. Sayantan has been working with many craft forms to create the distinctive “SayantanSarkar” label that caters to prêt as well as couture lines for men and women; beautiful blend of contemporary silhouettes with traditional Indian surface ornamentation and textiles. In 2015, he was one of the Indian designers to represent Indian Khadi at Bangladesh’s first ever Khadi Festival, organised by the fashion design council of Bangladesh. It was basically to revive the heritage of Khadi.
Later in the year 2016, SayantanSarkar was also a part of an Indo-Italian trade meet organised in Italy, where he was one of the 18 delegates to represent India at a four day trade conference, courtesy Bengal Chamber of Commerce.
In this very year on the evening of the celebration of the 2nd national handloom day he was part of the team representing IMG Reliance who signed an MoU with the Ministry of Textiles for design training of weavers and artisans, based on which along with the Kolkata Weaver’s Service Centre he worked as designer trainer to develop two clusters namely Cooch Behar Cluster 2 and Udaynarayanpur, Howrah. Fabrics like “Gamcha” were developed in Cooch Behar Cluster 2 while “Khadi” in Udaynarayanpur, which were showcased in one of the most prestigious show Lakme Fashion Week, Summer/Resort 2017.
On the 3rd National Handloom Day conducted by the Ministry of Textiles at Guwahati, Assam; Sayantan Sarkar is among the few selected designers to sign an independent MoU on 7th August, 17 to work as a consultant designer and product developer, and will be working closely with handloom weavers of Cooch Behar Clusters.
Also he was part of the USTAAD project scheduled on July 2017, for the development of “Kantha” with the artisans at Nanoor, Shantiniketan.
The success of his effort to bring the rural craft forms on a national platform reached its peak when the label showcased consecutively for four seasons at the Lakme Fashion Week S/R 13, W/F 13, S/R 14, W/F 14, one of the most esteemed platforms for all designers nationally. After the success of the “Gamcha” inspired collection, Sayantan Sarkar moved ahead with a newer technique from ‘Katwa, Burdaman, West Bengal’; self-developed fabrics like zari yarns twisted with khadi were prepared to create a wearable suiting. The collection is named as “Children Of War” which was showcased on the ramp of Lakme Fashion Week, Winter/Festive 2017.
Under the Usha Silai Label, Sayantan Sarkar trained the women of South 24 Parganas, and created a range of women’s wear collection in a time span of 15 days. The garments were showcased at the Lakme Fashion Week Summer/Resort 2018, on The Sustainable Day. After the success, he teamed up with Usha Silai Label once again for the Autumn/Winter 2019 Collection which is displayed at the Ogaan store.
Sayantan Sarkar’s work is being worn by many leading celebrities like; Indian actress, Paoli Dam walked the red carpet in red and white Dhakai Jamdani saree at the 64th Cannes Film Festival that earned her major style points from the international press as well. Other known faces are Siddharth Malhotra, Shahid Kapoor, Irfan Khan, Jackky Bhagnani, Kalki Koechlin, Zeenat Aman, Mahima Chaudhury, Vidya Balan, Kajol, Varun Dhawan, Chunkey Pandey, Amit Sadh, national award winner Ananya Chatterjee; singers Usha Uthup, Babul Supriyo, Aditya Narayan; supermodels NayonikaChatterjee and Miss India World-turned actor SayaliBhagat number among the celebrities who have graced his designs. Also actor Dhanush has graced Sayantan’s designed outfit in his film “Shamitabh.”
Apart from retailing from his own studio located in Kolkata, his creations are also available at multi-designer stores like Aza Fashion(Mumbai), Taj Khazana(Delhi,Chennai), Creo Lifestyle(Mumbai), Deval Boutique(Ahmedabad), Collage Shop India(Bangalore), Anonym, Folio and Ogaan.
Having reached its audience nationally now the firm is aiming to expand on an international market and set up its own niche export division. Starting from the Indo-Italian Meet organised in Italy in 2016; Sayantan is also a part of the exhibition in Hong Kong, HKTDC (Hong Kong Trade Development Council) organised in September 2017.