PANKAJ & NIDHI AHUJA

Biography

PANKAJ & NIDHI

Pankaj & Nidhi are a talented designer duo who launched their label in 2006.
Pankaj graduated with top honors from the National Institute of Fashion Technology (N.I.F.T.). He won the ‘Uma Nath Gold Medal’ for topping academics and the ‘Ritu Kumar’ Award for Best Graduating Collection 1995. He also won the first Smirnoff International Fashion Award in 1994.
After that, he worked with one of the India’s top designers, Rohit Bal as Head of Design for 10 years. During his tenure there, he met and married his colleague Nidhi, who is a bright and creative alumnus of N.I.F.T. and worked with one of India’s leading Export Firms, The Creative Group which designs & produces for some of the biggest labels in Europe.
Celebrated for their “fresh & crisp sensibility”, this powerhouse couple pushes the envelope when it comes to style and elegance. Their creations are charming and spontaneous, with generous use of colors, inspired by craftsmanship, symbolic and cultural objects, Pankaj & Nidhi invent a contemporary language, create clothes that tell stories, for women who love freedom and authenticity and are always on a quest for originality. They are the winners of the iconic International Woolmark Prize, 2012 and were finalists for the prestigious Vogue Fashion Fund, India, 2012.
In August 2012, they were chosen as Grand Finale designers, a first for one of India’s younger talents, for Lakme Fashion Week where their collection was received with a standing ovation.
They were honored with the Elle Style Award for Best Debutant Designer in 2008 the Elle Style Award for Best Women’s Prêt-a-porter in 2009 and the Elle Style Award titled Shape Shifters for 2011.
In October 2010 they also won the Grand First Prize at the International Apparel Federation’s International Fashion Award at the World Apparel Convention in Hong Kong.
Their clothes are also often seen on Bollywood favorites such as Sonam Kapoor, Deepika Padukone, Alia Bhatt and Anushka Sharma to name a few.
The rise of their label has been nothing short of extraordinary. They retail from the top stores of the country and also have five flagship stores across New Delhi, Mumbai and Bangalore. The label also retails from over fifty doors across the globe from Singapore, Japan, France, the UK the US and others.
Having been named in the 100 Most Influential People in Indian Fashion by Grazia magazine, several top companies such as Koovs, Wills Lifestyle, Tata Cliq Luxury, Omtex, and more recently FBB-Miss India have had successful collaborations with the brand.
They are one of the few labels in the country which have struck the right balance in winning critical acclaim as well as commercial success with their innovative yet wearable clothes.

Press Contact:MEKHLA BHARDWAJ | 9911978239 | PR@PANKAJNIDHI.COM