Shubhitaa Bothra


KoasheƩ by Shubhitaa

Born and brought up in the seventh generation of a family in the textile industry, Shubhitaa has tasted design since her childhood. Along with growing up in a design based environment, she belongs to the city of Jaipur, Rajasthan, where art is an integral part of the culture and heritage. Evolving with contemporary fashion, while keeping our roots strong, our vision is to form an ecosystem that respects the traditions and values the culture. The garments are handmade by skilled artisans using natural ways of dying and printing.

One Garment | Three Cultures | Teen Boondh | Bandhani and Leheriya; meditative processes of tying knots, are merged with westernized cuts and embellished with delicate Japanese inspired floral illustrations.