One among the most influential fashion icons in India, the fearless young designer is never shy to experiment and has redefined the shape of the Indian fashion industry with her quirky prints and designs. Masaba Gupta has turned the face of the fashion industry by blending modernism with tradition. In a first of its kind move for India, Masaba served as the Fashion Director for one of India’s oldest & revered label, Satya Paul for 2 years, and drove the brand towards a younger customer base. She has been awarded the “Best Emerging Designer” by Cosmopolitan India in 2011 and the “Best Designer” award by L’Oréal Femina Women’s Award in 2012, among other prestigious awards. She has also been listed in the “Women of Worth” power list by Outlook business in 2015 and in the “Women Leaders Forum” in Business World in 2016. Masaba has been featured in Forbes India’s list for “30 UNDER 30” in February, 2017. She has also won the “Reebok Fit to Fight” award by Reebok, and the “Devi” award by The Sunday Standard for Dynamism and Innovation in December 2017”. She recently awarded with the “Most Promising Brand” award under fashion category by Economic times in March 2018 She is the youngest designer to ever showcase at one of India’s most esteemed fashion platform, the Lakme Fashion Week in 2009. At 20, her entrepreneurial journey began with the launch of her own eponymous brand. In a digitally connected industry, and one that thrives on engagement, Masaba is one of the most followed designers on social media. She was also the first designer in the world, to do an Instagram show. Since its inception, the label has worked intensively with prints and the ability to turn mundane everyday objects into prints has been the strongest USP of the label. Known for its accessible, India proud silhouettes for a modern, well-travelled woman who is culturally rooted, the label has presence in Mumbai, Delhi, Hyderabad, Pune, Middle East, Silicon Valley & Singapore. Owing to the versatility of the label, House of Masaba is the preferred partner for renowned brands looking to attract a younger consumer & those looking to revamp their brand image. Some of the key collaborations have been; Clinique, Titan Watches, Fiama Di Wills, Lakme, Tata Nano & Oppo, among others.
There She Goes ‘She’s got things to do & places to be.’ Reminiscent of the trace of her lingering perfume, as she leaves to conquer the world, presenting a capsule collection for the new-age bride whose on-the-go! The collection came to life with the initial design that was done exclusively for Sonam Kapoor Ahuja, for when she was making her first appearance with her husband. A saree fit for the stylish newlywed, something that exuded comfort and elegance, yet not far from tradition. Inspired by the delicate and dainty nature of the Lotus, the collection has evolved from a single look, to travel friendly cold- shoulder anarkalis, and straight kurtas with flared pants, devoid of a dupatta, and even light-weight printed, pop lehengas perfect for a trousseau.