Ridhi Mehra

Biography

Ridhi Mehra

• The brand follows a minimalistic yet effective design policy and is often lauded for bringing western design aesthetics to Indian silhouettes.
• In a short span of just 5 years, Ridhi Mehra has carved a niche for itself with an ever growing and loyal client base both in India as well as international markets.
• Ridhi Mehra retails through its flagship store in New Delhi and is available at top multi-brand luxury stores across India and abroad.
• The brand is also available online to shop and ships globally via RidhiMehra.com and other online fashion retailers.

COLLECTION NOTE:
A Persian Fable For our Winter Festive 2018-19 collection, we dug deeper into the various arts and cultures that have significantly influenced the brand’s aesthetics & design philosophy over the last 5 years and one of them was the iconic & rich art heritage of Persia. We studied the myriad Persian art forms, from ancient architecture, paintings, calligraphy to metal works, sculptures and even carpets to give direction to our new collection, which exudes an old world charm yet is contemporary, modern and exquisitely Ridhi Mehra. From intricate Islamic motifs reimagined and brought to life through indigenous Indian embroideries to signature Persian elements translated into prints with traditionally Indian sensibilities, the new range is a true coming together of the two worlds. This season, Ridhi Mehra is debuting with her bridal couture, for the modern, neo-Indian brides.