A trailblazer, Anita Dongre has been at the forefront of Indian fashion for over 20 years, having created one of the most successful fashion houses in India. Launched in 1995, born out of the need to create and cater to the fashion choices of an Indian woman at a time where not many brands existed, today the House of Anita Dongre proudly boasts of a multi-dimensional portfolio. The fashion house has 4 brands with distinct ideologies - AND (sophisticated formal and evening wear for women), Global Desi (India inspired young and colourful boho chic fashion for women), Anita Dongre Bridal Couture (offering luxury bespoke bridal, couture and ready-to-wear) and Grassroot (Sustainable artisanal luxury prêt).
A connoisseur of craftsmanship, Anita Dongre’s designs showcase Indian aesthetics for the global woman of today, keeping comfort at its core. Internationally her designs have been worn and appreciated by noteworthy women such as Kate Middleton, Hillary Clinton, Queen Mathilde of Belgium, Sophie Trudeau to name a few. A vegetarian and animal-lover, she lives her personal philosophy through conscious efforts as a fashion designer. She designs sustainable, cruelty-free clothing and accessories, thereby representing fashion with a conscience. She has helped revive dying crafts and provide opportunity to hundreds of artisans in the rural villages of India in the comfort of their homes. She has helped set up various units in areas with unskilled work force and provided them with vocational training of sewing and stitching. Nestled in the quaint hills of Navi Mumbai, the House of Anita Dongre headquarters have been ergonomically designed to optimise the use of natural light, have a compost pit as well as recycle their water.
For Anita, the business of fashion should be conducted the way it was always meant to be—looking towards the future, practicing and building processes that are sustainable, respectful of the people involved and environmentally conscious.