Payal Singhal is a leading South Asian fashion house established in 1999. The focus is on modern Indian bridal and occasion wear laden with a global appeal. While history and culture are starting points, tradition is approached with a renewed outlook to give every collection present-day relevance. The quintessential #PSGirl is well-travelled, individualistic and fashion-forward. She is rooted but isn’t afraid to venture beyond boundaries and the hallmark of each Payal Singhal ensemble is easy transition from a traditional to a non-traditional setting. The brand’s signature aesthetic is contemporary and minimalistic, with a vintage heart. The emphasis has always been on wearability, comfort, value for money and effortless impact.