MONICA SHAH & KARISHMA SWALI

Biography

AMOH BY JADE

The ‘Amoh’ by its definition is the purest form of our being; existentially it is our ideal state of mind. The collections depict a sense of serenity, which is free flowing and carefree. They’re encapsulated with feminine silhouettes that merge with simple yet sophisticated workmanship which give an aura of soulfulness & classic charm.
The AMOH line is a confluence of creative designs infused with freshness and a bit of mystery in every weave. The pieces are wearable and comfortable, but look distinctly elegant at the same time Opulent embellishments on imperial fabrics, customarily used on our bridal/ couture collection, has been aesthetically swapped with intricate patterns, delicate embellishments and classic prints that are adorned on featherweight fabrics & natural fibers - keeping JADE’s creative directors Monica & Karishma’s signature style of sartorial elegance intact.
The luxury pret line is infused with a burst of pastels and muted hues that are urban and trendsetting. They’re encapsulated with feminine silhouettes that merge with simple yet sophisticated workmanship which give an aura of soulfulness & classic charm.
Just like purity in the human’s soul, a mother’s love, and in the caress and warmth of nature, the ensembles in this label exude piousness and lucidity through its organic overlay.

PRESS CONTACT: Rishita Shah | 9821000000|pr.tandem@gmail.com
BUYER CONTACT: Aparna Sambamurthi | 9833000000 | aparna@jadecouture.com