Pooja Shroff

Biography

Pooja Shroff

Crafted for the free-spirited woman, the brand pays an ode to all things contemporary and prêt. Pooja culls inspiration from the various cultures she’s exposed to and merges them with her natural surroundings to create one-of-a-kind designs. While eco-friendly and locally produced fabrics are intrinsic to the brand’s identity and work ethics, the designer perceives her collections to be extremely evergreen, with fluid silhouettes that flatter a diverse roster of body types.