AM.IT, the ready to wear line from the label Amit Aggarwal takes its inspiration from various cultural and industrial design capacities of India. AM.IT aims at applying conventional Indian hand printing and dyeing techniques on hand woven organic textiles alongside recycled plastics and other uncommon materials that morph the traditional idea of beauty with an outlandish progressive aesthetic. AM.IT aspires to exploit the diverse and rich hand skills from the Indian subcontinent and proposes a unique collaboration with its uperbly skilled artisans. Amit in hindi means eternal.
AM.IT retails from different stores in 15 countries worldwide. The brand was awarded as the Label Of The Year by ELLE India in 2015.

PRESS CONTACT: Bhavika Morparia | 9820655063 |
BUYER CONTACT: Neha Bhushan | 9971470003 |