Ridhi Mehra’s eponymous label is a contemporary take on refined Indian dressing. Striking yet free-spirited, her ensembles bring western aesthetics to traditional wear, reinventing silhouettes and constantly pushing the boundaries of affordable luxury. Clean lines, delicate details, and a hint of drama are Ridhi’s signature. Delhi-based designer Ridhi Mehra is a graduate from NIFT, Delhi and a management post-graduate from University of Nottingham, United Kingdom. She started her womenswear label in 2012 and has swiftly expanded to designing footwear, accessories, menswear and lifestyle products.