Narendra Kumar, aka Nari, is currently the Creative Head for Amazon Fashion India. He has worked on conceptualizing the fashion cell & building the core team to launch Amazon Fashion. He also looks after social media activities, editorial content, range forecast and brand alliances. Additionally he was instrumental in setting up the imaging studio for Amazon. Nari's has been for the last 6 years and continues to be the Brand Ambassador for Swiss International Airlines in India. Narendra is on the board of advisory members for the Lakme Fashion Week and helped in conceptualizing the implementation of a fashion week in India. Amongst his other fashion industry roles, he is also a brand ambassador for the National Institute of Fashion Technology (NIFT). He was also India's first Fashion Editor setting up the first international fashion magazine ELLE in India, by creating the concept of a fashion editor for the very first time in the country. Nari started his own label Narendra Kumar in 2000, the brand within 12 years was listed as one of the best men's brands in the world by the international editions of Esquire's Magazine for their curated list of leading men's fashion. Narendra has designed for and styled Mr. Amitabh Bachchan for 'Kaun Banega Crorepati' season 8, which entailed creating 70 different looks. His association with Bollywood goes a long way, he has worked on various films such as Fashion, No Smoking, Blue etc. Nari is also a personnel stylist to many Indian film celebrities and sports personalities. Along with running his own fashion design company, Narendra has been a consultant for many of India's leading textile mills such as Raymonds, Reid and Taylor, Grasim, Arvind Brands, as well as Madura Brands. In addition to this he has also helped conceptualized and launched the AND label. Nari also developed the work wear line for WESTSIDE as well as their youth brand Nuon launching them at fashion week.
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