Chola was born out of a little experiment in 2015, in Mumbai. Since then it took on a life of its own and has been steadily growing as an accessible luxury apparel brand. Chola is reflective of an ethos of simplicity and soulful design.
The brand represents everyday luxury defined by an intense connection with comfort and style. Our Creative Director Sohaya Misra believes in the mantra of ’Less is more’ and creates each design keeping the integrity of the fabrics intact. Clean lines, with plenty of detailing and edge are some of the hallmarks of Chola designs. The ease and comfort of the fabrics used complement the brand’s ideology of relaxed silhouettes. Another facet unique to the brand is the versatile appeal of separates that allow layering in many different ways for a fresh look and appeal every time the clothes are worn. Each collection by Chola tells a story, and behind every story is a creative journey, filled with an aura of suspense and fun.