Swapnil Shinde, a NIFT graduate kick started his designing career from Star One’s reality show Lakmé Fashion House. He launched his ‘Indi-rock’ label with an element of futurism in 2006.He was then invited to the coveted fashion based reality show ‘Project runway’ leading a successful showcase at NYFW 2015. The brand’s philosophy is to give women the much wanted X Factor! A focus on excellence and innovation has placed Shinde at the forefront of Indian fashion with Bollywood actors like Deepika Padukone, Priyanka Chopra, Katrina Kaif, Anushka Sharma, Shraddha Kapoor, Jacqueline Fernandes, Kajol, Shruti Hassan, Nargis Fakhri, Kriti Sanon, Malaika Arora Khan and many more donning his creations.Apart from red carpet sightings he has designed key looks for Bollywood movies like Bombay Velvet (Anushka Sharma and Raveena Tandon), Fashion (Priyanka Chopra), Dirty Picture (Vidya Balan) Guzarish (Moni Kangana Dutt), Bang Bang (Katrina Kaif) various ad campaigns like Sunsilk (Priyanka Chopra), Parachute, Britannia Good day, Lux and Vogue eye wear (Deepika Padukone), Nivea (Anushka Sharma), Lakmé and Asian Paints (Shraddha Kapoor), Vega, Queo and The Body Shop (Jacqueline Fernandes), Spinz (Parineeti Chopra), (Mahesh Notandass) Neetu Kapoor & Riddhima Kapoor Sahani to name a few. The Brand does not scream out loud that it hails from India but gives a hint that it has something Indian!