Emerging Application

LAKMÉ FASHION WEEK 2020 EMERGING DESIGNER PROGRAM

Application Deadline :- The last date for sending your Emerging application is 10th July 2020.

GENERAL INFORMATION & ELIGIBLITY :-

  • It is a special initiative by Lakmé Fashion Week to provide a unique platform for young and emerging designers from across India to reach the fashion industry globally.

  • If you are a designer applying to be part of this program, you must have been in business under one designer label name for minimum 3 years to 5 years.

  • To qualify, all designer applicants must present credentials and designs under menswear (ready to wear) or women’s wear (ready to wear) categories or both.

  • LFW ‘Emerging Designer’ program is an exclusive opportunity to access a strong national and international audience of buyers and media attending Lakmé Fashion Week.

  • It is an opportunity to enjoy substantial media exposure, both locally and nationally.

  • This program is part of LFW that has established itself as one of India’s most definitive fashion brands, enabling Indian fashion to integrate with the global fashion world.

EVALUATION CRITERIA

  • Originality of Concept & Innovation in Design– How creative and unique is the theme/concept/elements of the proposed collection for LFW and the design philosophy of the label

  • Craftsmanship- The standard of tailoring, detailing and finishing of the collection should be of high quality.

  • Design Aesthetics- Balance of colors, patterns, prints or embroideries used in the proposed collection.

  • Clarity of Vision- The level of clarity behind the design philosophy of the label, theme of the proposed collection and execution.

Phase One

APPLICATION PROCESS :- All designers who wish to apply for the Emerging program must following steps:

STEP 1)

STEP 2)

Part 1 – PRESENTATION

  • Download the power point presentation template "CLICK HERE".

  • Fill in the power point presentation of 7 slides only with your label information, sketches and pictures of your designs- strictly as per instructions mentioned in the slides.

  • DO NOT tamper with the presentation format, there is no need for special effects/visuals

  • Please mention “Emerging - *insert designer label name* in SUBJECT LINE

  • Please do not submit physical samples.

  • Kindly refer to the Guidance note BELOW for submission of presentation and Pictures / Sketches

Part 2 - VIDEO

  • Share a high resolution Video of both the ensembles submitted in the presentation in part 1

  • The duration of the video showcasing both the ensembles should be under 30 – 40 seconds

  • The video can be shot on a Model, Dummy or Mannequin

  • The video should feature both the ensembles in their original state in terms of colour and clarity while focusing on the minute detailing, techniques, prints, embroidery as well as a 360 degree view of each ensemble.

Please email the power point presentation & Video (Phase 1: Part 1 & 2) at – lfw.executive@imgreliance.com and lisette.fernandes@imgreliance.com

Kindly note the last date for submission of the presentation & Video is 10th July 2020.

Once an applicant has filled the registration form and emailed the presentation, this will be reviewed and the candidate will be notified via email.

GUIDANCE NOTES FOR SUBMISSION OF PRESENTATION

  • The collection submitted should not be showcased elsewhere.

  • Designers should submit their original work and avoid any attempt towards plagiarism.

  • Any kind of inspiration used in the theme/collection should be explicitly mentioned.

  • The two samples submitted in the presentation should clearly highlight the theme of the collection.

  • Designers should mention only 3 important recognitions/achievements till date in a chronological order in the presentation.

GUIDELINES FOR PICTURES/SKETCHES

  • Pictures of the 2 garment samples submitted in the presentation should be clear and of high quality.

  • Incase the images cannot be professionally shot, the Pictures of the 2 garment samples can be shot on a model, dummy or mannequin against a plain white or black background.

  • Avoid shooting the garments on hangers.

  • Pictures of the samples on a model/ dummy /mannequin should be styled appropriately and should indicate the right placement incase of an accessory used.

  • In-case collection carries separates like trousers, tops or jackets, the pictures should clearly indicate the complete look.

  • Designers should provide high quality sketches in the presentation.

For Further Information please contact:
Lisette Fernandes lisette.fernandes@imgreliance.com

EMERGING APPLICATION WINTER/FESTIVE 2020

*Brand Name:

DESIGNER DETAILS

*Designer's First Name:

*Designer's Last Name:

*Gender:

*Direct Telephone:

*Direct Email:

*Design Training:

DESIGNER 2 (if applicable)

Designer's First Name:

Designer's Last Name:

Gender:

Direct Telephone:

Direct Email:

Design Training:

COMPANY/ LABEL DETAILS

*Company/Label Name:

*Address Line 1:

*Address Line 2:

*City:

*Postcode:

*Country:

Office Tel:

*Mobile Tel:

Fax:

Website:

*Email:

*Product Category:

DETAILS OF YOUR BUSINESS ACTIVITY

*Length of time in business (Years, Min 3):

*Type of Manufacturing:

*Country of Manufacturing:

PR DETAILS

*PR:

(If yes then please mention the details mentioned below)*

Name:

Contact Number:

Email:

STOCKISTS

STOCKISTS* Please note that we will check details given below

Store Name:

City:

INTERNATIONAL STOCKISTS

Store Name:

City:

PRODUCTION CAPACITY* Please note that we may check details given below

WORKFORCE

  • No. of people employed

  • No. of tailors working

  • No. of people working for finishing/quality Control

  • Masters (patterns, production, supervisors)

  • Managers (production)

PRODUCTION

  • No. of sewing machines

  • No. of overlocking machines

  • No. of embroidery machines

  • What type of fabrics you use

  • Average fabric consumption per month

TURNOVER

  • Price per garment

  • Average amount in a year

DELIVERY (SALES CHANNELS)

  • Export

  • Personal clientele (store)

  • Fashion week to domestic stores

  • Digital media (online)

Terms and conditions

* I agree that I have read, understood and will abide by the terms of entry and guidance notes set out. I accept that decisions made by the selection panel are final.

Your application has been submitted