Emerging Application

Emerging Application Process

LAKMÉ FASHION WEEK WINTER/FESTIVE 2017 EMERGING DESIGNER

Application Deadline :- The last date for sending your ‘Emerging’ application is Monday, 15th May 2017.

GENERAL INFORMATION & ELIGIBLITY :-

  • It is a special initiative by Lakme Fashion Week to provide a unique platform for young and emerging designers from across India to reach the fashion industry globally.

  • If you are a designer applying to be part of this program, you must have been in business under one designer label name for minimum 3 years.

  • To qualify, all designer applicants must present credentials and designs under menswear (ready to wear) or women’s wear (ready to wear) categories.

  • LFW ‘Emerging Designer’ program is an exclusive opportunity to access a strong national and international audience of buyers and media attending Lakme Fashion Week.

  • This program is part of LFW that has established itself as one of India’s most definitive fashion brands, enabling Indian fashion to integrate with the global fashion world.

EVALUATION CRITERIA FOR SAMPLES & PRESENTATION

  • Originality of Concept & Innovation in Design– How creative and unique is the theme/concept/elements of the proposed collection for LFW and the design philosophy of the label?

  • Craftsmanship- What is the level of quality of the tailoring, detailing and finishing of the samples submitted?

  • Design Aesthetics- Balance of colors, patterns, prints or embroideries used in the proposed collection.

  • Clarity of Vision- What is the level of clarity behind the design philosophy of the label, theme of the proposed collection and execution through the samples submitted?

Phase One

APPLICATION PROCESS :- All designers who wish to apply for ‘Emerging’ program must follow 2 steps:

STEP 1)

STEP 2)

STEP 3)

Email the presentation in the power point format to apply.

  • Fill in the power point presentation of 4 slides only with your label information, sketches and pictures of your design- strictly as per instructions mentioned in the slides.

  • DO NOT tamper with the presentation format, there is no need for special effects/visuals

  • Please email the power point presentation at – apply@imgreliance.com

  • Please mention “Emerging - *insert designer label name* in SUBJECT LINE

  • Please do not submit samples unless requested to do so.

  • Kindly note the last date for submission of the presentation is Monday, 15th May 2017.

Phase Two - (for applicants who are selected in Phase One)

Submissions :-

  • Once an applicant has completed the application form/presentation online, this will be reviewed and the candidate will be notified by email whether the application has been accepted.

  • Once the applicant has been selected, they will be asked to submit two sample garments from their current collection which will be considered for the Jury shortlist.

  • Applicants hereby acknowledge that they are sending garments at their own risk and IMG Reliance or HUL (Lakme fashion week) won’t be liable in the event that the garments get lost or damaged during transit or during the course of selection process.

SELECTION GUIDELINES

  • All applications for 'Emerging' are screened and examined by the LFW Advisory Board.

  • This board comprises of leading journalists, educationists, designer storeowners, buyers, designers as well as a representative from Lakmé & IMG Reliance.

  • The board makes the final selection based on the designer's quality, innovation, marketability, originality and ability to legitimately take their business to the next level.

GUIDANCE NOTES FOR SUBMISSION OF SAMPLES & PRESENTATION

  • Designers should strictly follow LFW season – Winter/Festive 2017.

  • Designers should submit their original work and avoid any attempt towards plagiarism.

  • Any kind of inspiration used in the theme/collection should be explicitly mentioned.

  • The two samples should clearly highlight the theme of the collection.

  • The two samples submitted by the designer must be stitched and finished to the best quality.

  • Designers are requested to provide recommendations from two industry based professionals in the presentation. A designer can look at a buyer/ an established designer/ media journalist or a senior college professor as a relevant referee.

  • Designers should mention only important recognitions/achievements till date in a chronological order in the presentation.

GUIDELINES FOR PICTURES/SKETCHES

  • Pictures of samples should be taken on professional quality male or female models

  • The background for pictures should be white or black.

  • Pictures of the samples on a model should be styled appropriately and should indicate the right placement of an accessory used.

  • In-case collection carries separates like trousers, tops or jackets, the pictures should clearly indicate the complete look.

  • Designers should provide high quality sketches in the presentation.

EMERGING APPLICATION WINTER/FESTIVE 2017

*Brand Name:

DESIGNER DETAILS

*Designer's First Name:

*Designer's Last Name:

*Gender:

*Direct Telephone:

*Direct Email:

*Design Training:

DESIGNER 2 (if applicable)

Designer's First Name:

Designer's Last Name:

Gender:

Direct Telephone:

Direct Email:

Design Training:

COMPANY/ LABEL DETAILS

*Company/Label Name:

*Address Line 1:

*Address Line 2:

*City:

*Postcode:

*Country:

Office Tel:

*Mobile Tel:

Fax:

Website:

*Email:

*Product Category:

DETAILS OF YOUR BUSINESS ACTIVITY

*Length of time in business (Years, Max 3):

*Type of Manufacturing:

*Country of Manufacturing:

PR DETAILS

*PR:

(If yes then please mention the details mentioned below)*

Name:

Contact Number:

Email:

STOCKISTS

STOCKISTS* Please note that we will check details given below

Store Name:

City:

INTERNATIONAL STOCKISTS

Store Name:

City:

Terms and conditions

* I agree that I have read, understood and will abide by the terms of entry and guidance notes set out. I accept that decisions made by the selection panel are final.

Your application has been submitted