Kunal Rawal Label is a luxury Indian contemporary brand that has become popular for its non-conformist and multi-functional approach toward design; the brand speaks volumes for its cultivated imperfection and unconventional aesthetic while being deeply rooted in its Indian culture.
Kunal was first introduced to the garment export industry. Armed with knowledge of construction, silhouette and textiles he opened his first store Dstress a youthful mens contemporary wear label. Parallel to Dstress, Kunal forayed into costume designing for several prominent personalities in the Hindi film industry. A natural ’next step’ in his journey was to create an ethnic-evening wear collection for the modern Indian man. With Kunal Rawal Label he taps into the need for collections that offer versatility and varied silhouettes by constantly exploring and reinterpreting the basic foundation of garment structure. With signature design elements like knotting techniques, tonal palates and clever play on textures, Kunal Rawal designs are understated and sophisticated. The brand’s embroidery techniques such as French knots, appliquéing, pleating, metallic work, to name a few, have garnered recognition within Indian fashion circuit and beyond. Experimental design aesthetic combined with the designer’s expansive knowledge of Indian market has resulted in strong brand positioning for Kunal Rawal Label.
The brand caters to progressive Indian men by offering immense variety across seasons, geographies and occasions. The product categories range from sherwanis, jackets, bundi sets, kurta sets, bandhgalas, waist coats in numerous colourways and design variations per collection. Multi-utility of every Kunal Rawal garment sets the brand apart from its peers; every piece can be adapted to one’s style aesthetic to express individuality.
Kunal Rawal showcases his collections at Lakme Fashion Week ever since he showcased in the first batch of Gen Next designers. Celebrities like Anil Kapoor, Shahid Kapoor, Arjun Kapoor, Ranbir Kapoor, Siddharth Malhotra, Varun Dhawan, Prateik Babbar and more have closed the show for Kunal Rawal. The brand has not only been worn by most A-listers in India but also the likes of artist Pharrell Williams, comedian Hasan Minhaj, designer Michael Russo, Edouard Guerrand Hermès of Hermès, Senior VP at Apple Eddy Cue, BOF Founder Imran Ahmed and many more.
Kunal Rawal Label opened its studio space in a sprawling 3000 sq.ft. refurbished store in Mumbai in the year 2017. The brand displays over 400 styles of festive wear for men and offers bespoke services in this retail facility. Kunal Rawal Label is set to open its first flagship store in Kala Ghoda, Mumbai in January 2019. The store design will represent the brand’s signature aesthetic via elevated industrial features, glamourised grunge details and will house everything by the designer under one roof. Kunal Rawal Label is a digitally savvy brand with over 2.5 million people in its social media clout across Instagram, Facebook and Twitter. As an influential brand, Kunal Rawal takes its responsibility very seriously. The brand is channelling its resources towards educating the audiences about reuse and garment care via its online and offline communication.