Lakmé Fashion Week & Diamond Producers Association presents ‘The Real Cut’ Season 3 Application Process

LAKMÉ FASHION WEEK FEBRUARY 2020

Application Deadline :- The last date for sending your application is 5th January 2020

GENERAL INFORMATION & ELIGIBLITY :-

• Lakmé Fashion Week & Diamond Producers Association present The Real Cut – Season 3.
  It is a special initiative to provide a unique platform for young and emerging diamond jewellery designers associated with jewellery retailers from across India to reach the fashion industry globally.

  • An applicant to this program must have been practicing jewellery designing for minimum 3 years and maximum 8 years with one or more Indian jewellery retailer.

  • Jewellery retailer, for the purpose of this program, is defined as a business entity which has at least one (1) physical (on-ground) commercial retail outlet.

    • Jewellery designers associated with jewellery manufacturing units without a physical commercial retail outlet are not eligible for this program.

    • Jewellery retailers operating exclusively through online/e-commerce channels are not eligible for this program.

• This program is part of LFW that has established itself as one of India’s most definitive fashion brands, enabling Indian fashion to integrate with the global fashion world.

• Jewellery brand one is working or designing for should not be selling lab-grown diamonds or moissanites under the same brand name or in the same retail store where natural diamonds are being sold.

ABOUT DIAMOND PRODUCERS ASSOCIATION

• Formed in May 2015, the Diamond Producers Association (DPA) is an international alliance of the world’s leading diamond companies who are united in their commitment to best-in-class ethical and sustainable operations and transparent business practices. The DPA exists to maintain and enhance consumer demand for, and confidence in diamonds and wishes to become a reliable, current and unbiased source of information on everything pertaining to diamonds.

CREATIVE DIRECTION

• The diamond jewellery designers must demonstrate innovation with diamond and techniques as well as their creative process and methodology towards conceptualizing the range.

• The diamond jewellery designer must position herself or himself no less than an artist, using everyday wear diamond jewellery, with each diamond not exceeding 20 cents, for translating a strong concept into an artistic composition of form, shape, colour and pattern. The diamond elements should be thoughtfully presented in a balanced manner, with self-driven critical judgment on the scale between excess and minimalism. The focus needs to be on celebrating this billion year old miracle of nature through the design.

• The diamond jewellery designers can provide photographs from any of their collections existing or previous and not sketches. Photographs should be on a plain white background only.

• The diamond jewellery designers must question and challenge conventional norms in jewellery and push the boundaries for creative experimentation and exploration using design techniques from other relevant creative disciplines such as art, music, sculpture, etc.

• The diamond jewellery designers must demonstrate qualitative obsession with fundamental parameters of construction of the diamond such as craftsmanship, detailing and finishing through the images submitted from the existing or previous collection.

APPLICATION PROCESS :- All designers who wish to apply for Lakmé Fashion Week and Diamond Producers Association presents ‘The Real Cut – Season 3’ program must follow below steps:

STEP 1)

• Fill the online registration form - "CLICK HERE"

STEP 2)

• Click Here Download the power point presentation template.

• Fill in the power point presentation of 4 slides only with your label information about self, the jewellery retailer that you are currently employed with or were in the past (if any) and images of your designs - strictly as per instructions mentioned in the slides.

• Email the presentation to apply@imgreliance.com

• Kindly note the last date for submission of the form and presentation is 5th January 2020

• Once a diamond jewellery designer has completed the application form/presentation online, this will be reviewed by a special jury panel and the candidate will be notified by email whether the application has been accepted.

STEP 3)

• Click Here Download the guidance note

SELECTION GUIDELINES

• All applications for Lakmé Fashion Week & Diamond Producers Association present ‘The Real Cut – Season 3’ are screened and examined by a special jury panel.

• This panel comprises of leading jewellery designers, leading fashion magazine editors, as well as a representative from Diamond Producers Association & IMG Reliance.

• The board panel makes the final selection based on the jewellery designers’ quality, innovation, marketability, originality and ability to legitimately take their business to the next level.

• Designers need to ensure that the jewellery enhances the overall look of the clothing line.

I have read and understood the terms of entry and guidance notes set out above*