Gen Next Application
LAKMÉ FASHION WEEK WINTER/FESTIVE 2020
GENERAL INFORMATION :-
LFW ‘Gennext’ is one of the most coveted designer talent discovery programs globally that has been the launch pad of some of the most sought-after names today in the Indian fashion industry.
In the past 29 seasons, 270 designers have made their debut under the ‘Gennext’ designer program.
Alumni of this program includes illustrious names such as Aneeth Arora of Pero, Kallol Datta, Masaba Gupta, and Rahul Mishra, among many others. Some of the emerging young designers who have enjoyed success immediately after their Gen Next launch include names such as Amit Vijaya & Richard Pandav of Amrich, Bodice by Ruchika Sachdeva, Ujjawal Dubey of Antar-Agni, Ragini Ahuja of Ikai, Kunal Rawal and many more.
LFW ‘Gennext’ program is an exclusive opportunity to access a strong national and international audience of buyers, media and VIPs of the fashion industry attending Lakmé Fashion Week.
LFW ‘Gennext’ gives a chosen designer the privilege to be mentored and groomed by leading authorities in the Indian fashion industry for their launch show at LFW August 2020.
‘Gennext’ is part of LFW that has established itself as one of India’s most definitive fashion platforms, enabling India to integrate with the global fashion industry.
Applicants label/company should be under three years in the business.
Applicants must demonstrate solid work experience at fashion houses/retail stores or in any creative capacity in the fashion industry.
To qualify, all applicants must present credentials and designs under menswear (ready to wear) or womenswear (ready to wear) categories or both.
CREATIVE DIRECTION: :-
Gen Next designer program at Lakmé Fashion Week is a platform for young Indian designers to conceptualize imaginative, original and thought provoking ‘story based’ collections for a discerning fashion audience in India and globally.
Gen Next applicant must demonstrate innovation with materials and techniques as well as their creative process and methodology towards conceptualizing the collection.
Gen Next applicant must use relevant materials for translating a strong concept into an artistic composition of form, shape, colour, pattern, print, embroidery and weave. The chosen elements should be thoughtfully presented in a balanced manner, with self-driven critical judgment on the scale between excess and minimalism.
Gen Next applicant must question and challenge conventional norms in Indian fashion and push the boundaries for creative experimentation and exploration using design techniques from fashion apparel, textile or other relevant creative disciplines such as art, film making, music, sculpture, etc.
Gen Next applicant must demonstrate qualitative obsession with fundamental parameters of construction of the samples such as craftsmanship, tailoring, detailing and finishing.
Overall, a Gen Next applicant must showcase clarity in vision for the label through its aesthetic and design philosophy, concept of the proposed collection and execution through both the samples submitted upon selection
The Gen Next program is presented by INIFD, an official sponsor at LFW.
APPLICATION PROCESS :- All designers who wish to apply for ‘Gennext’ program must follow the below steps:
Fill the online Gen Next registration form - "CLICK HERE"
Please note the deadline to submit the online registration form is – 30th June 2020.
Download the power point presentation template "CLICK HERE" .
Fill in the power point presentation of 4 slides only with your label information, sketches and pictures of your designs- strictly as per instructions mentioned in the slides.
DO NOT tamper with the presentation format, there is no need for special effects/visuals
Please mention “Gen Next - *insert designer label name* in SUBJECT LINE
Please do not submit samples unless requested to do so.
Kindly note the last date for submission of the presentation is – 30th June 2020.
PHASE TWO (for applicants who are selected in Phase one, will be notified by IMGR)
Once an applicant has completed the application form/presentation submission, this will be reviewed and the candidate will be notified by email whether the application has been accepted.
Once the applicant has been selected, they will be asked to submit two sample garments from their forth coming collection (the one’s presented in the presentation submitted) which will be considered for the Jury shortlist.
The shortlisted applicants will have to travel to Mumbai to present their forthcoming collection to the Advisory Board Members.
PLEASE NOTE : the garments submitted should be sample pieces, any loss of the garment won’t be borne by IMG Reliance or Lakmé Fashion Week
Additional Information :-
A panel of at least 10 advisory board form the jury reviews the application each season.
This includes key opinion formers, editors, media, buyers and representatives from IMGR & Lakmé
The panel is there in an advisory capacity only. There may be certain cases where IMG Reliance feels a particular applicant may or may not be suitable for GEN NEXT sponsorship, and IMGR reserves the final say
Application Deadline :- The last date for sending your ‘Gen Next’ application is 30th June 2020.
For further information please contact:
Anusree Nair - email@example.com