smartwater Presents
"The Platform"

smartwater PRESENTS ‘THE PLATFORM’ APPLICATION PROCESS

LAKME FASHION WEEK WINTER/FESTIVE 2018

Application Deadline :- The last date for sending your ‘Emerging’ application is Saturday, 30th June 2018.

About smartwater :-

smartwater is the no.1 premium water brand in the USA, newly launched in India last year. What makes smartwater so smart is the unique process of vapour distillation that is inspired by the simple process that nature uses to make clouds to give us the purest water, which is then remineralized with electrolytes, lending it a clean, crisp taste. smartwater is the perfect lifestyle accessory that our stylish brand ambassador Jennifer Aniston swears by, and is on its way to become the talk of the town.

GENERAL INFORMATION :-

  • It is a special initiative by Lakme Fashion Week to provide a unique platform for emerging designers from across India to reach the fashion industry in the country.

  • If you are a designer applying to be part of this program, you must have been in business under one designer label name for minimum 2 years.

  • To qualify, all designer applicants must present credentials and designs under menswear (ready to wear) or women’s wear (ready to wear) categories.

  • SmartWater presents ‘The Platform’ program is an exclusive opportunity to enjoy substantial media exposure, both locally and nationally by showcasing at India’s premier fashion platform – Lakme Fashion Week

CREATIVE DIRECTION & CRITERIA FOR THE smartwater PRESENTS ‘THE PLATFORM’

Inspired by Clouds-

  • The smartwater presents ‘The Platform’ program at Lakme Fashion Week is a platform for young Indian designers to conceptualize imaginative, original and thought provoking collections for a discerning fashion audience in India and globally.

  • The collection has to be inspired by “Clouds” and has to have a designers own interpretation towards the subject be it by experimenting with texture, fabric, shapes or colour that are inspired by the clouds.

  • The applicant must demonstrate innovation with materials and techniques as well as their creative process and methodology towards conceptualizing the collection.

  • The applicant must position herself or himself no less than an artist, using relevant materials for translating a strong concept into an artistic composition of form, shape, colour, pattern, print, embroidery and weave. The chosen elements should be thoughtfully presented in a balanced manner, with self-driven critical judgment on the scale between excess and minimalism.

  • The applicant must demonstrate qualitative obsession with fundamental parameters of construction of the samples such as craftsmanship, tailoring, detailing and finishing.

Phase One

APPLICATION PROCESS :- All designers who wish to apply for smartwater presents ‘The Platform’ program must follow 2 steps:

STEP 1)

STEP 2)

  • Download the power point presentation template power point presentation template.

  • Fill in the power point presentation of 4 slides only with your label information, Moodboard, Previous collection images and picture of your design- strictly as per instructions mentioned in the slides.

  • DO NOT tamper with the presentation format, there is no need for special effects/visuals

  • Please email the power point presentation at – Shruti.singh@imgreliance.com and Kavya.aroor@imgreliance.com

  • Please mention “smartwater” - *insert designer label name* in SUBJECT LINE

  • Please do not submit samples unless requested to do so.

  • Kindly note the last date for submission of the presentation is Saturday, 30th June 2018.

PHASE TWO (for applicants who are selected in Phase One)

Submissions :-

  • Once an applicant has completed the application form/presentation online, this will be reviewed and the candidate will be notified by email whether the application has been accepted

  • Once the applicant has been selected, they will be asked to submit two sample garments from their current collection which will be considered for the Jury shortlist.

  • Applicants hereby acknowledge that they are sending garments at their own risk and IMG Reliance or HUL (Lakme fashion week) won’t be liable in the event that the garments get lost or damaged during transit or during the course of selection process.

SELECTION GUIDELINES :-

  • All applications are screened and examined by a special jury committee

  • This board comprises of leading journalists, educationists, designer storeowners, buyers, designers as well as a representative from Lakmé & IMG Reliance.

  • The board makes the final selection based on the designers’ quality, innovation, marketability, originality and ability to legitimately take their business to the next level.

GUIDANCE NOTES FOR SUBMISSION OF SAMPLES & PRESENTATION :-

  • Designers should strictly follow the creative direction and the brief

  • Designers should submit their original work and avoid any attempt towards plagiarism.

  • Any kind of inspiration used in the theme/collection should be explicitly mentioned.

  • One sample which will be submitted by the applicant should clearly highlight the theme of the collection.

  • The sample submitted by the designer must be stitched and finished to the best quality.

GUIDELINES FOR PICTURES/SKETCHES :-

  • Pictures of samples should be taken on professional quality male or female models

  • Pictures of the samples on a model should be styled appropriately and should indicate the right placement of an accessory used.

  • In-case collection carries separates like trousers, tops or jackets, the pictures should clearly indicate the complete look.

  • Designers should provide high quality sketches in the presentation.

smartwater PRESENTS 'THE PLATFORM' DESIGNER APPLICATION - WINTER/FESTIVE 2018

BRAND DETAILS

*Brand Name:

DESIGNER DETAILS

*Designer's First Name:

*Designer's Last Name:

*Gender:

*Direct Telephone:

*Direct Email:

*Design Training:

DESIGNER 2 (if applicable)

Designer's First Name:

Designer's Last Name:

Gender:

Direct Telephone:

Direct Email:

Design Training:

COMPANY/ LABEL DETAILS

*Company/Label Name:

*Address Line 1:

*Address Line 2:

*City:

*Postcode:

*Country:

Office Tel:

*Mobile Tel:

Fax:

Website:

*Email:

Product Category (must mark one of these)*

*Women's Wear:

*Men's Wear:

DETAILS OF YOUR BUSINESS ACTIVITY

*Length of time in business (Years, Max 3):

*Type of Manufacturing:

*Country of Manufacturing:

STOCKISTS

STOCKISTS* Please note that we will check details given below

Store Name:

City:

INTERNATIONAL STOCKISTS

Store Name:

City:

Terms and conditions

* I agree that I have read, understood and will abide by the terms of entry and guidance notes set out. I accept that decisions made by the selection panel are final.

Your application has been submitted