SONAM & PARAS MODI

Biography

SVA By Sonam and Paras Modi

SVA meaning ‘soul’ in Sanskrit is the labour of love by Sonam & Paras Modi. Launched in 2013, SVA offers bespoke bridal, luxury prêt and menswear in supreme craftsmanship.

Sonam’s passion for textiles and Paras’s International Business background led them to start their label together. SVA captures the essence of Indian tradition blending it with fleeting modernity thereby playing a major role in reinventing outfits with a contemporary take. Their brand philosophy is their commitment to revive, sustain and empower India’s rich crafts and textiles. Exquisite hand woven fabrics are created by a team of artisans under close supervision of designers, to develop looks that breathtakingly merge history with fashion.

Their handwoven heritage creations lend a timeless appeal and are appreciated by brides & grooms across the world. The SVA girl is young, confident & is someone who doesn’t shy away from experimental styles. Trendy floor-length jackets and edgy drapes dominate the collection.The label also houses an exquisite range of bespoke heirlooms that can go down for generations.

The duos love for travel and architecture forms the base of their inspiration season after season. Designs and motifs from these historic minarets are translated into weaves & embroideries. Mughal & Mediterranean influences are reflected in their work that adds an old world charm to the ensembles. Nestled in the majestic Art Deco district of Mumbai overlooking the Arabian Sea is the newly designed and constructed SVA Flagship store on Marine Drive.This space beautifully showcases their signature festive styles, a bridal lounge where our senior consultants assist the bride-to-be to get the perfect wedding outfit, and an exclusive section dedicated to menswear.

Press Contact: Meghna Shah | 9821214859 | 9820682859 | tandem.comm@tandemcommunication.net