Nimish Shah



Shift pioneers in creating and evolving a premium fashion and lifestyle business with a common sense approach to sustainability. Classic separates with novel details and artisanal qualities become great wardrobe fillers and excellent everyday clothing.

Shift has been associated with several industry awards including Vogue India Fashion Fund (New Delhi) Grazia International Next Glam Award (Milan) & Vogue Italia Talents (Milan). Since inception, brand has received tremendous support from fashion critiques, editors and patronage of several celebrities like Sonam Kapoor, Deepika Padukone, Kalki Kochelin, Freida Pinto who are often spotted wearing Shift. Current stockists include concept stores like Le Mill, Jaipur Modern, Good Earth & Ogaan along with several other multi brand stores nationally & internationally.

An alumnus of London College of Fashion, Designer Nimish Shah launched Shift in 2011. He was appointed to re-design Spice Jet’s uniforms across all departments. Shah’s passion for garment care is evident in his laundry blog, which addresses impacts of sustainability during consumption stage. In 2012, Hindustan Times, Grazia, Marie Claire, Elle, Vogue and Harpers Bazar graced Shift as the top brands to watch for. His stints of work experience at fashion houses like Chloe in Paris; Burberry, Browns and Jigsaw in London continue to inform and influence his work. Shah admits to a penchant for cool vintage that has become the house signature. He works from Mumbai, and champions an innovative approach to creating sustainable fashion products and services.

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