Pooja Shroff is a well renowned designer entity, a former Fashion Technology student pursued her design dream at the much esteemed Parsons, School of Design, New York. Soon after she launched her garment label in 2010 “Pooja Shroff” – a contemporary and Pret line of silhouettes for the highly free-spirited independent women of today! Her designs are sensitive to creativity and linked to high level of artistic talents. She describes her clothes as extremely wearable, depicting the wearer’s personality, asserting a stylish and confident look. Pooja is a veteran in the fashion circles and debuted with Amazon India Fashion Week in 2017 where by her autumn winter collection got much applaud. Thereby she showcased her spring summer collection with none other than the style icon “Nimrat Kaur” at Lakme Fashion Week 2018. She has also carved a strong niche in the international sectors such as Hong Kong Jakarta, Dubai and soon Bangkok with a significant client following. When it comes to Bollywood various celebrities in the fashion and film fraternity have adorned her creations. To name a few Nimrat Kaur, Jacqueline Fernandes, Bipasha Basu, Shreya Ghoshal, Akriti Kakkar, Karishma Tanna, Amy Jackson, Krystal Desouza, Urvashi Rautella. Pooja Shroff has been nationally covered by various magazines and newspapers like Bazaar Bride, Elle, Femina Wedding Times, Femina, Cosmopolitan, L’Official and newspapers like The Pioneer, The Indian Express, The Telegraph, The Times Of India, etc to name a few. In stores her Garments are retailing from Aza, Ogaan, Carma, Jhelum, Fuel, Collage, Vesimi dubai, Ole, Kayra, Pitaarah, Deval, Azraa to name a few.
Memoirs of a Geisha- silks, tules, georgettes are some fabrics that have been used. Various styles of fabric manipulation and colours that are the brands signature have been experimented with.