Not So Serious by Pallavi Mohan
Pallavi Mohan has been turning heads with her unconventional designs. She remains consistent with her signature style and in a period of ten years, has fabricated a solid establishment for Not So Serious by Pallavi Mohan. The brand “Not So Serious” debuted in 2009 with Autumn/Winter 2009 collection at Wills Lifestyle India Fashion Week, organized by Fashion Design Council of India (FDCI). The intriguing blend of hues and combination with female sensibility is the pith of the label. She graduated from Chelsea School of Art and design and has carved a position in the industry with her offbeat substances. She is also one of the few Indian Designers to show her collection at Pure in London, Who’s Next in Paris, and Coterie in New York. Pallavi also became one of the two Indian designers to present her collection at Atmosphere in Paris, the biggest and the most prestigious trade event globally.
Moreover, she has transcended into a new path, and has included a kids wear collection in her line. The kidswear comprises of delightful “mini me versions” of the couture line including sequined gowns, A-line dresses, skirts and crop tops that are truly individualistic and form the USP of the store. She is a proponent of a sustainable future and towards this goal; she has been using sustainable materials for many years. Currently, the brand retails from leading stores such as: Anthropology in USA & UK; Different High end boutiques in Saudi Arabia and U.A.E name a few La mode amici, Saraf trading, Dolce Vita, Sharia llc, Rocco ,The Dressing Room and many more... Aza in Delhi & Mumbai; Fuel in Mumbai, Anahita, Elahe & Manomay in Hyderabad, and online presence at Aashni & co, Aza Online, Carma & DateTheRamp.com. “Not So Serious” endeavors to constantly break the mold and create an individual style statement. The brand believes that simplicity is the ultimate sophistication. The fresh and crisp sensibility of the label pushes the envelope when it comes to style and elegance. Looking back at the evolution of the brand from stylishly witty, quirky to individualistic – it offers something for everyone!