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Mumbai, March 14, 2009: Integrating India with Global fashion, two
celebrated Fashion and Design icons have come together with Lakme & IMG at Lakme
Fashion Week (LFW) Fall - Winter ‘09 to bring alive a show for the first time in
the history of Indian fashion weeks. Christened as ‘Mai Mumbai,’ this
unique fashion show will be to benefit the victims of 26/11 blasts in Mumbai and
to demonstrate that the city of Mumbai is “open for business.”
'Mai Mumbai,' ("I am Mumbai") will bring together
international and Indian fashion designers to showcase their creations on one
runway adorned with India's best models, bollywood stars, athletes and prominent
social and business leaders who together will wear bedazzled gowns and T-shirts
and show their love for Mumbai & India. All the donated garments will be
auctioned with proceeds donated to the victims of 26/11.
Vikram Chatwal, US based hotelier, will present the 'Mai Mumbai' show on
the eve of opening his first-ever Dream Hotel in Cochin, India.
International supermodel Naomi Campbell created ‘Fashion for Relief’ to
galvanize the creativity and generosity of the fashion community in times and
places of need. Campbell is also organizing the show with the cooperation of
Lakme Fashion Week and will be the show stopper for the ‘by invitation only’ 'Mai
Mumbai' show on the 28th of March 2009.
Vikram Chatwal Hotels directly contributes through Citizens for Justice and
Peace (CJP), an organization founded by a group of Mumbai citizens like Teesta
Setalvad, Alyque Padamsee, Javed Akhtar, Rahul Bose and more who among other
initiatives have been working to provide relief and rehabilitation to victims of
mass crimes including terrorism.
Naomi Campbell's 'Fashion for Relief,' charity fashion show and auction, was
created in 2005. During NY's Mercedes-Benz Fashion Week a benefit fashion show
raised funds for New Orleans' Hurricane Katrina, and as part of London Fashion
Week in 2008 in aid of the White Ribbon Alliance for saving lives of pregnant
women and newborn babies around the world. And now will contribute to the
victims of 26/11, in Mumbai.
Talking about this initiative, Anil Chopra, Advisor - Lakmé, says, “Lakme
Fashion Week innovates through new avenues not only to give the fashion
fraternity a platform to grow but also to position India into the global map.
‘Mai Mumbai’ which actively involves the two International personalities,
Vikram Chatwal and Naomi Campbell, is a response to Mumbai and New York’s
similar tragic incidents. With this initiative we look forward to take the
fashion fraternity to make a statement against the global terror the world is
facing today.”
Commenting on this unique initiative - ‘Mai Mumbai,’ Ravi Krishnan, soon
to take over as Managing Director – IMG India said, “We would like to
thank Vikram Chatwal for making the effort to make a difference. What we want to
express through ‘Mai Mumbai’ and Lakme Fashion Week is global solidarity
against terror that fashion is a universal language and that Mumbai is Open
for Business. I would also like to laud the efforts of my colleagues at IMG,
Naomi and her Fashion for Relief team, who have worked round the clock to bring
the idea to reality in such a short time frame.” Mr. Krishnan continued “Lakme
Fashion Week believes in uniting and promoting all facets of fashion fraternity
and it’s our responsibility, as an event, to spread a universal message across
all communities.”
Vikram Chatwal adds on the initiative, “‘Fashion for relief’ through the
initiative ‘Mai Mumbai’ is a great step towards healing for the Indian
and World communities. By bringing the spotlight to Mumbai and highlighting the
seemingly endless pool of talent, IMG has helped place Indian fashion onto the
global runway. To share this exciting time with my good friends Naomi and Fern
makes it that much more special.”
About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is a jointly organised by Lakmé, the No.1
cosmetics and beauty brand in India and IMG Fashion, global leader in the
management and production of fashion weeks and designer fashion events. LFW has
been conceived and created with a vision to “Redefine the future of fashion and
Integrate India into the global fashion world”. LFW is organized twice annually.
LFW Fall Winter 2009 will be held on 27th to 31st March’09 at Hotel Grand Hyatt,
Mumbai. For further information log on to
http://www.lakmefashionweek.co.in
About Lakme:
The ‘No.1 and expert' in the beauty industry, Lakmé continuously innovates to
offer a wide range of, high performance and exceptional quality color cosmetics,
skincare products, and beauty salons. In addition to leveraging Unilever’s
worldwide expertise, Lakmé also partners with the leading cosmetic house
Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila.
Combining international cosmetics technology with an in-depth understanding of
the Indian woman’s needs, Lakmé offers its consumers a holistic ‘Beauty Sutra’
experience through its products and services at the Lakmé Beauty Salons. For
further information log on to
www.lakméindia.com
About IMG Fashion:
IMG Fashion, a division of international sports, entertainment and media company
IMG, is the global leader in the management and production of fashion weeks and
designer fashion events. Its portfolio of events features Lakme Fashion Week
located in the heart of Mumbai as well as Mercedes-Benz Fashion Weeks in New
York, Miami and Berlin, Fashion Fringe at Covent Garden in London, Rosemount
Australian Fashion Week, Rosemount Sydney Fashion Festival in Sydney, SWIM
FASHION WEEK at Sanctuary Cove on Australia’s Gold Coast, MasterCard Luxury Week
Hong Kong and The Earth Awards. IMG Fashion also represents the international
commercial rights of Milan Fashion Week, Moscow Fashion Week presented by VISA,
ENK International and LG Fashion Week in Toronto.
IMG Fashion’s The Daily Group publishes The Daily Front Row, the bi-monthly
Fashion Mini, The Daily Front Row Extra and
www.fashionweekdaily.com, all content that is also syndicated to
newspapers and magazines across the globe.
The division’s network also includes IMG Models, the world’s number one modeling
agency with offices in New York, London, Paris and Milan and Art + Commerce, the
world’s leading agency for photographers, art directors, stylists and makeup
artists.
For more information on IMG and its business visit
www.imgworld.com.
About Vikram Chatwal Hotels:
When Vikram Chatwal threw open the doors of his first ‘Hautel’ The Time in New
York’s Times Square nearly 10 years ago, he redefined the surrounding
neighborhood and in time, the ‘boutique’ hotel experience.
Not one to rest on his laurels, Vikram forged forward to create Dream, a new
hotel experience that would eventually evolve into a global brand.
Always looking at the world from his own eclectic vantage point, Vikram is never
content with the expected.
For his next entry to his collective of couture hostelries, he decided to take a
turn towards the dark side and explore all things Night. A study in Gothic
Gotham, Night again set the benchmark for how the traveling public thinks about
hotels. Garnering his second nomination for the Hospitality Design Awards,
Vikram and his hotels was gaining momentum and turning more than a few heads.
By 2006, the momentum had started to hit a fevered pitch and the Dream effort
moved offshore to Thailand, were the now much lauded Dream Bangkok firmly took
its place on the Conde Nast Hot List in its first year open.
Moving forward, Vikram Chatwal Hotels has a rigorous schedule of properties
coming on line with Dream locations popping up in both hemispheres. Dream Cochin
will mark the first of many properties to open in India when it appears on the
scene this April 5th, soon to be followed by its newest brethren Dream South
Beach in the sun drenched mecca of Miami.
Look for Vikram to dream up more Dreams soon in Los Angeles, Washington D.C,
Toronto, Mumbai, New Delhi, Bangalore, Jaipur and Chennai.
For further information, please contact:
Payal Dass - Genesis-Burson Marsteller
Tel: (022) 2491 1783 / 85 (M) 9930396918
payal.dass@bm.com
Press Contact for Vikram Chatwal Hotels in India
Toral Sanghavi
Clea Public Relations
Mobile: 09821045486
toral@cleapublicrelations.com
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